AGMARK Registration in India
AGMARK Symbol or Logo is a product branding procedure under which the majority of agricultural products and their derivative products are authenticated as quality-marked products. So, AGMARK registration gives authority to the business as it always focuses on the quality of the product.
The AGMARK certification gives complete assurance to the consumers about every agri-product. Basically, the Indian Government certified AGMARK as a quality assurance symbol for all agricultural products ensuring their standard. Below are complete AGMARK information and its certification procedure in the following sections.
What is AGMARK?
The full form of AGMARK is Agricultural Mark which acts as a quality benchmark to ensure the authenticity of agri-based products. It satisfies the standards which are set under the Agricultural Produce Act, of 1937.
These rules are related to the procedure for grading, marking, and packing agricultural products. Mainly you found the symbol on the packets of cereals, rice, flour, pulses, biscuits, vegetable oil, agricultural semi-processed goods, etc.
However, per FSSAI official website, AGMARK registration covers 222 types of agricultural items. And the certification is voluntary but the authority can make it compulsory.
AGMARK is a voluntary Certification
The AGMARK certification is voluntary, but the Authority can make it compulsory as per the Food Safety and Standards Prohibition and Restriction on Sales regulations of 2011.
Objective of AGMARK Certification
The Central Government grants the AGMARK license as per its objectives of quality branding of various agricultural as well as horticultural items. The product list can also include food & beverages produced entirely or partly. They can also be partially manufactured. The Directorate of Marketing and Inspection, or the DMI, lays down the requisite agricultural products standards implemented at the State as well as Central levels.
Benefits of AGMARK
The AGMARK has many benefits and all of them are as follows:
- AGMARK certification adds a significant legal benefit to agricultural produce.
- Provide assurance to the consumers about the organic integrity and quality of the product.
- Help businesses to compete in the international markets with authorized products.
- Government grants subsidies to agricultural produce that has completed the Agmark registration process. The farmers are taking benefit from it.
- Also, farmers get benefits from the state offering more subsidies for products of AGMARK.
- Marketing of the products interstate and internationally will get a boost.
- Pricing will remain stable and intermediaries can’t change the prices.
- Reduce transaction risk for both the producer and seller.
Need for AGMARK registration in India
The primary sector of India is agriculture, where the majority of the populace is employed. Also, the Business generated from the agri-sector plays a vital role in the Indian economy. As one of the largest exporters of agricultural products, India has made the AGMARK certification a necessity. This necessity assures the general masses of the authenticity and quality of agri-based AGMARK products.
For our Exporters to compete in the international markets, we must fix the grading standards per the World Trade Organization directives. Here, the AGMARK-certified products bearing the symbol conform to the high standards laid down by the Directorate of Marketing and Inspection DMI.
If the exporter of the producer contravenes any such directives, then he or she must replace the graded products.