FAQs About Trademark Assignment
Q.1) What is a Trademark?
A. Trademark is a sign, symbol, word, or phrase registered or legalized for the use of representation of a company's product or services. Hence, any tamper or illegal use of this trademark by any other company it does not belong to gives the authorized company the right to legal action – making the trademark of a company the most important feature of its existence.
Q.2) What is a Trademark assignment?
A. As a brand owns a trademark, it can also be sold or transferred, depending on the owner's intention. In addition, the owner can transfer the trademark and its rights to anyone he wishes following legal procedures by way of assignment or licensing. The process of changing ownership of the registered trademark is known as trademark assignment.
Q.3) How is Trademark Licensing different from Trademark assignment?
A. In trademark licensing, there is no change in the owner, and a few restricted rights to use the trademark is given to a third party. This is not the case with the trademark assignment. In trademark assignment, the ownership of the trademark is transferred to the third party which its rights, loyalties, and entitlements.
Q.4) What are the different types of trademark assignments?
A. A brand can be assigned a trademark in the following ways:
- Complete Assignment - When the trademark and its rights, such as rights to further transfer, royalties, etc., are legally transferred to another entity.
- Partial Assignment – The transfer of ownership is restricted to certain products or services only, and the trademark owner has the right to transfer the trademark further and earn its royalties.
- Assignment with goodwill – When the owner transfers the rights and royalties of the trademark while selling the product or service it owns.
- Assignment without goodwill – When the trademark owner restricts the new owner from using the trademark for the products he uses it for, the goodwill associated with the product or service sold is not transferred to the new owner.
Q.5) What are the ways to register a trademark assignment?
A. There are two ways to record a trademark assignment:
Assignment of unregistered trademark: Form TM-16 must be filled and requested for an unregistered trademark to be assigned or transferred.
Assignment of a registered trademark: Form TM -23 or Form TM-24 must be filled and requested for any transfer or assignments of registered trademarks.
Q.6) Why should one opt for trademark assignment?
A. There are various advantages of assigning a trademark to someone or purchasing a company's trademark rights. Some of them are listed below:
Marketing of the brand – As the trademark will already known in the market, the marketing strategy can be rested or put the least effort into it.
No burden of proof – The trademark transfer will be recorded in the registry and already proof of your trademark ownership.
Value and goodwill of trademark – If a trademark has a high value and goodwill in the market, it is a good choice to buy such a trademark to retain its privileges with the new buyer.
Time-saving – The time spent on a new trademark registration is much higher than on trademark assignment.
Q.7) What are pre-conditions that the trademark assignment applicant must observe?
A. There are two ways to register for a trademark assignment:
Assignment of unregistered trademark: The applicant must file the trademark assignment in Form TM-16 if the said trademark is unregistered or is going to be registered.
Assignment of a registered trademark: The applicant must file the trademark assignment in Form TM-23 or TM-24 if the said trademark is registered.
Q.8) What are the documents required for the trademark assignment process?
A. The following documents must be submitted along with the trademark assignment application:
- Assignment Deed or Trademark assignment agreement.
- Affidavit of the Assignor
- ID Proof of the Assignor