About International Trademark: Benefits of Going Global

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About International Trademark: Benefits of Going Global

Registrationwala

International Trademark, also known as Global Trademark, refers to a trademark that is registered in more than one country. By getting an international trademark for your business, you can protect your intellectual property for 10 years in multiple countries. This can help you to prevent foreign parties in foreign countries from trademark misuse.

Can a trademark be registered internationally?

Yes, a trademark can be registered internationally. The Madrid Protocol is a convenient and cost-effective way for businesses worldwide to file one application to register their trademark in multiple countries which are a part of the Madrid Union. Before going for international trademark registration, it is advised to do an international trademark search. 

Madrid Protocol

The international trademark registration is governed by the Madrid protocol. The Madrid agreement related to international trademark registration was adopted on 14th April 1891. The Madrid protocol, related to the Madrid agreement, is a trademark international law which was adopted on 27th June in 1989 in Madrid, Spain.

 

When India became a member of Madrid Protocol, the Trademarks Act 1999 was amended to comply with the Madrid System. Thus, in 2010, with the enforcement of Trademark (Amendment) Act 2010, India introduced international trademark registration under the Madrid protocol. 

 

At present, the Madrid Union has a total of 115 members, covering 131 countries. The Madrid Protocol enables the trademark registration in countries that are members of the Madrid Union. By filing an international trademark application under Madrid Protocol, the applicant can obtain international trademark registration in multiple countries.

What are the Benefits of going Global?

There are many benefits of going international by getting international trademark registration such as:

Brand Protection on a Global Scale

By filing for an international trademark, you will get brand protection at an international level and not just in one country. Your intellectual property will be protected by the law as long as your trademark is registered in a country. You will be able to protect your brand image throughout the world.

Cost Effective and Time-Saving

If you file a trademark application in each country separately, it’ll be an expensive and time-consuming process. However, by filing an international trademark under Madrid Protocol, you can save up a lot of money and your valuable time.

Prevention of Trademark Misuse

We often learn about trademark misuse cases where small/local businesses misuse the trademark logos of other companies. You must have seen ‘local’ makeup products misusing trademarks of well known companies. 

 

The companies who own the trademarks can sue the businesses for trademark misuse. In the case of a global trademark, you can sue not just businesses in your country but also businesses in other countries in case of trademark misuse.

Increases the Visibility of Brand

By having a registered trademark around the world, your business will surely receive more attention. Your brand will be known to not just people of one country but multiple countries. You can attract many clients and probably even investors.

Conclusion

By applying for an international trademark, you can get brand protection in more than one country. International trademark under Madrid Protocol is recognized by most countries around the world. If you need assistance in global trademark registration, connect with Registrationwala now!

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