What are the Advantages of Newspaper & Magazine Advertising?

Reaching customers who are very difficult to target is a major challenge for most small business owners and niche businesses. These businesses could be unaware of the benefits that come with newspaper and magazine advertising. 

Newspaper and magazine advertising can be effective in reaching difficult-to-reach demographics and niches. In certain instances, to the extent that other kinds of media may be unable to.

In this article, we will discuss the advantages of newspaper advertising and magazine advertising.

Are Newspaper and Magazine Advertising Suitable for Your Business?

If you are trying to target a hard-to-reach generation, newspaper and magazine advertising may make sense for your business. Older generations are generally harder to reach effectively. However, they are still avid newspaper and magazine readers. In addition to this, they tend to place more trust in print ads than any other advertising forms. It makes sense given the fact that online advertising scams are common. 

Generally, ads in reputed newspapers are viewed to be genuine. Also, since RNI registration is required for publication of newspapers and magazines in India, people can place their trust in newspaper advertisements. Magazines often concentrate on specific interest categories or trades. You might want to focus on enthusiasts, collectors, members of a certain profession/business or hobbyists. By running an advertisement in a magazine geared towards that demo, you can accomplish your goal with ease. Let’s take an example…say we are placing an ad for a travel agency. It is safe to say that the ad would have an effective reach when placed in a magazine which entirely focuses on the travel enthusiasts.

Digital advertisements lack the permanence that print advertisements have. An advertisement on Facebook or a banner ad on a website usually draws the attention of users for a few seconds before they click to go to another page or scroll through. After that, the advertisement disappears and might not appear again. However, when we talk about print advertisements, they literally last a lifetime and can be sent to several people throughout their lives. We have all had magazines or newspapers that we’d kept in our house for years. So, if you want your advertisement to leave a lasting impression, newspaper and magazine ads are certainly suitable for you.

You shouldn’t limit your printing messaging to just build awareness or encourage foot traffic to physical stores. By advertising in newspapers and magazines, you can efficiently direct readers to a website or online store. It is actually a great strategy to attract targeted website visitors.

What are the Different Types of Newspaper Advertising?

The following are the different types of newspaper advertising:

• Display ads
• Classified ads
• Ad position
• Coupons
• Inserts
• Obituary
• Circular ads
• Innovative advertisements
• Jacket ads
• Matrimonial
• Name change
• Property
• Recruitment

What are the Different Types of Magazine Advertising?

The following are the different types of magazine advertising:

• Ad Promotions Page
• Classifieds
• Advertorials 
• Display Ads

Why Should You Opt for Newspaper and Magazine Advertising?

The following advantages are the reason why you should opt for newspaper and magazine advertising.

• Generally, the audiences for niche publications are devoted readers. These readers actively seek out news and information regarding topics and issues that they find interesting and useful. You can make use of niche publications that are specific to your business type. If you own a salon, you can pay for an advert in a beauty magazine and get potential clients.
• The newspaper and magazine advertisements come with extended shelf life which is one of the benefits it offers. We cannot say the same about many other forms of advertising.
• Magazines and newspapers are regularly stored at clinics or salons, for weeks or even months at a time. This means your advertisements are also being advertised for that long. Many people like to read magazines and newspapers, even if they’re old, while they are waiting for their turn (for an appointment).
• TV or radio advertisements usually disappear the second the money runs out. However, this is not the case with magazine and newspaper advertisements.
• There are many areas in India with poor networks. But you do not need to wait to catch mobile phone signals to access newspaper advertisements. 
• Magazines and newspapers provide the businesses with a proper space where the ads can be posted so they won’t be overlooked or dismissed. Sometimes, many ads even cover the entire page of the newspaper/magazines.
• You can attach the sample of your product while advertising in certain magazines or newspapers, so that the readers can check them out. This isn’t possible in digital marketing, as everything is available on the screen and not physically.

Conclusion

Many businesses want to advertise their products in a newspaper or magazine, for which they have to pay the publishers. Due to newspaper and magazine advertisements, businesses can create an everlasting impression. Online advertising on business websites or social media platforms disappear as soon as the users click another link, but ads in newspapers and magazines have relevance even after weeks/ months. Newspaper advertising and magazine advertising is a good idea for the publishers who want to generate good revenue. If you’re planning to advertise your products in a newspaper or magazine, make sure the publisher possesses a valid newspaper/magazine registration to ensure authenticity. 

Author: Dushyant Sharma

Hey there, I'm Dushyant Sharma. With the extensive knowledge I've gained in past 8 years, I have been creating content on various subjects such as banking, insurance, telecom, and all the important registration and licensing processes for various companies. I'm here to help everyone with my expertise in these areas through my articles.